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Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping

Consumerology The Market Research Myth the Truth about Consumers and the Psychology of Shopping This book is a real eye opener and I would recommend it for any manager at any stage in their career Professional Manager MagazinePhilip Graves reveals the myriad tricks and psychological games retail

  • Title: Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
  • Author: Philip Graves
  • ISBN: 9781857885507
  • Page: 321
  • Format: Hardcover
  • This book is a real eye opener and I would recommend it for any manager at any stage in their career Professional Manager MagazinePhilip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don t want, and the cutting edge science being used to change our habits to ever sign This book is a real eye opener and I would recommend it for any manager at any stage in their career Professional Manager MagazinePhilip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don t want, and the cutting edge science being used to change our habits to ever significant degrees.

    • Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping « Philip Graves
      321 Philip Graves
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      Posted by:Philip Graves
      Published :2019-08-27T01:16:43+00:00

    About "Philip Graves"

    1. Philip Graves

      Philip Graves Is a well-known author, some of his books are a fascination for readers like in the Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping book, this is one of the most wanted Philip Graves author readers around the world.

    234 Comments

    1. The book eloquently explains the drivers of consumer behavior with examples, and how marketing research ignores it, at a huge expense. Must read for people involved with business, marketing, marketing research, as well as any consumer, meaning everyone.



    2. Don't be fooled by thinking that Philip Graves' Consumerology is basically about “shopping til' I'm dropping”, because it is not. This is a fascinating book on consumer psychology and marketing research, which allows you a whole new perspective on what exactly makes your “inner shopper” tick.Let's put it this way – you may say you'll buy one thing, but in the end you'll buy something else entirely. Welcome to the unconscious which decides for us, whether we want it to, or not. From rea [...]


    3. You know that kind of people, who say they will not go the gym, because it will make them over muscular and ugly? Same story happens with young marketers after reading such books. Yes, guts sometimes give better insight than focus group, and yes, market research might be misguiding for many reasons. These are not reasons not to do market research at all, since there are still pretty big load of information mindful general manager might want to know from customers to allocate resources rationally [...]


    4. 1. People are all intuitive and shop with unconcious mind They don't really know what they know, see, feel or do2. Upside-loss aversion- Consumer is not willing to take risk, alwayd drawn to familiarity and certainty- Crowd effect magnificantly influence decision making and shifting- Primacy effect: what comes first sticks (and form the perception)3. Influences on consumer purchasing decision- Environment- Human- Virtual environment gives much flexibilty and the web design impacts much on the ch [...]


    5. As a novice researcher, I enjoyed reading this expert critique of industry practices gaining a deeper understanding of some of the challenges and common oversights faced by market researchers today. A good read for those working or wishing to work in the field. In terms of the psychology behind people's behaviours and consumer decisions I do feel it lacked some of the depth I have found in other books that took perhaps a little more academic approach to unpacking and remodelling the psychologies [...]


    6. I read a lot of books with overlapping themes. Business books, and sociology books, and these type that are a combo of both. So I accept that I will re-read studies about fewer choices being better, the scary bridge/nice lady adreneline rush story, the assigning different attributes to the same product based on packaging/pricing or just because you were asked which was the best & felt an answer was required. I'd already read Blink, all the Paco Underhill books, Buyology, and Stumbling on Hap [...]


    7. During the Christmas season in 2011, Coca-Cola changed their regular Coke cans from red to white, to promote saving the polar bear. An uproar ensued. Diet Coke drinkers confused their silver cans with the Coke cans, and you do NOT want to mess with a Diet Coke addicts drink. People claimed that the Coke in white cans tasted different than the red. There were even youtube videos of a woman doing a blind taste-test proving it.Rationally, it wouldn't seem that the color on the outside of a can coul [...]


    8. It had some interesting material on how people consciously and unconsciously make decisions and then rationalize their behavior, but with my lack of background or interest in marketing & focus groups, some portions were a little much. Still, many fascinating real-world examples of how priming, suggestion, environment, & group interactions impact our behavior. A thought-provoking book.


    9. Great book that analyzes marketing research. Actually the subtitle says it all. Many are people making money for research that often does not prove true in reality. If they had believed the market research we wouldn't have Bailey's or mini vans, or a number of other items and services. As Henry Ford said, "If I'd asked people what they wanted, they would have said a faster horse."


    10. A must-read for shrewd and canny business types. For anyone who believes that market research is a useful or accurate tool for assessing and predicting consumer behaviour - read this book - and go figure!


    11. I bought it because it was cheap. However, the author makes a case for understanding brain science in determining how people make purchasing decisions. A reasonable premise with some reasonable conclusions.


    12. Interesting book. A bit up exciting in parts. Can give you real insight into your own decision-making processes and make you a more mindful shopper.









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